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To create and sustain a winning marketing strategy requires an intimate understanding of your target markets, customer perceptions and behaviour, and the strengths and weaknesses of your competitors. We have the expertise to conduct small and large-scale quantitative research, including online, CATI and mail surveys, as well as in-depth interviews and focus groups for more qualitative studies.  Importantly, our research, analysis and interpretation is designed to formulate sound, practical marketing strategies and tactics.